"window-weather"; a weather best enjoyed behind the window
Right from the beautiful country of Iceland comes this famous brand of beer, known for their wide variety of uniquely styled beers. The word gluggavedur originates from the combination of the words glugga (window) and vedur (weather) which quite literally translates to the term window-weather.
Each style of beer is given their own graphic and logo that correlates directly to the beer name, which derives from various types of weather in Iceland. Minimal color is used throughout the branding, in fact, there is none at all. Gluggavedur sticks to black and white so the consumer focuses on the beer first and foremost as well as a way to cut down on cost.
The design isn't much different in terms of complexity. Gluggavedur opts for a subtler approach, only changing a few elements between each beer. The bottle caps are hand painted and then etched using a laser printer to reveal the logo in the caps raw metal material.
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